Day N Nite

Artist:	Kid Cudi vs Crookers
Titel:	Day N Nite
Label:	Data Recordings
Cat-no:	DATA 211T
Stil:	Electro / Disco
Typ:	12 inch
Preis:	11 CHF

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Rapper and singer Kid Cudi – with a little help from production duo Crookers – will unleash the first big hit of 2009 with hip-house masterpiece Day ‘N’ Nite Lyrically angst-filled and insomnia inspired, the debut single oscillates between hypnotic, stripped back electro and unashamedly deranged, rave-style breakbeats complete with wonky bassline. The result is a disconcertingly catchy anthem that’s already causing high-scoring Richter Scale damage in clubs and winning over fans all day and all night long. Day ‘N’ Nite has been tearing up all the European resorts this summer and is now infiltrating the UK club scene - the track’s distinctive sound transcends genres and is rapidly becoming a massive anthem up and down the country. Whether it’s an urban, dance or a straight up pop night, Day ‘N’ Nite is certain to get the party started! Born Scott Mescudi in Cleveland Ohio, Kid Cudi’s early converts include Kanye West. Having caught West’s ear and imagination, Cudi has been in the studio with the star collaborating on forthcoming album ‘808s & Heartbreak’ whilst simultaneously crafting his own debut LP, now due for release early 2009. Kid Cudi’s now seemingly unstoppable momentum has also lead to him being tipped by Rolling Stone and featured on the cover of the current edition of US music magazine XXL. The original track’s sparse and minimal production has been invigorated by Italian duo Crookers’ addition of warped electro synths, noisy rave-influenced sounds, a dash of old skool and a monstrous bassline. Remixes come courtesy of Bimbo Jones, D.O.N.S, Mobin Master, Agent X & Greenmoney. Kid Cudi’s free download mixtape A Kid Named Cudi is circulating online now. Having been greeted with much attention and rabid praise upon its earlier US release via A Trak’s notoriously hip Fools Gold label, Day ‘N’ Nite will now storm the UK in January ’09 thanks to Data Records. National Radio Radio Airplay: #49 National radio support kicked off with a bang with a 3 month upfront addition to Kiss and 1xtra A list! If that wasn’t impressive enough every relevant specialist DJ at Radio 1 has spun the record leading to an incredible 6 week upfront addition to the playlist. In the coming weeks we are expecting an addition to Capital and move ups to the A list at Kiss and Radio 1. • Radio 1 B list (Sara Cox ROTW and Vernon Kaye weekend anthem) • Kiss C list (added 3 months upfront) • 1xtra A list • Choice B list Regional Radio Regional radio support has been impressive with support across Bauer, Galaxy and Gcap. We have had two upfront Hit Forty UK plays including a prediction for #1 and won text wars against Jason Mraz on In Demand England. In the coming weeks we are expecting additions across Gcap, Bauer and local ILR. • Galaxy C List TV TV Airplay: #13 An offline video was serviced into TV w/c 1st December and was added across the board Box TV. Feedback from MTV is that they love it however the playlist has not been published yet. We are expecting additions across MTV, Chartshow channels, Channel U, Fizz and Bubble Hits when the playlist are published. Added to: • The Box • 4music • Kiss • Chartshow • Flaunt • Flava • Fizz CLUB Day ‘N’ Nite has been a massive club and resort anthem throughout 2008. The original mix has managed to transcend genres so whether you’re into house, pop, indie or urban you’re certain to hear it on a night out. The remix package has been serviced to club and the reactions have gone through the roof! The track is scoring 96% above 7 out of 10 something that rarely happens. The last record to receive these high scores was Eric Prydz Pjanno. In the coming weeks we are expecting to top the Music Week club and Pop charts. • #1 Shazam for three weeks • #1 Cool Cuts • #1 Buzz Chart • #19 Music Week Urban NE • #6 DMC Urban NE Press Now signed to Kanye West’s Good Music label Kid Cudi’s press profile is set to go through the roof. He recently featured on the cover of XXL and is consistently getting tipped by all the tastemakers. In the coming weeks we are expecting coverage across the dance and cool press as well the tabloids and weeklies. PUBLISHED PRESS • IDJ – Jade Jaggers top 5 party tracks feature • Daily Star – Kid Cudi mention in Kanye West album playlist • Music Week Playlist • Notion – Crooker feature half page focusing on Day ‘N’ Nite • Liverpool Echo – Hot Tip piece 21st November • Fact Magazine – Review CONFIRMED PRESS • i-D – Reviewing the single in Feb issue, out early January • MixMag – Included in the “Keep an Eye On page” Feb issue, out mid Jan. Also, running a Tune Of The Month review on their Urban page for Day N Nite • New Nation – Will run a behind the scene piece in mid Dec of the video shoot. Will also run a feature in January around him and the single release Online Kid Cudi has a huge self made online following and it was this that attracted the attention of his manager, Fools Gold and consequently Kanye West. His regular news feeds keep his fans up to date with his movements and his YouTube hits have made him an online superstar overnight. Myspace have already confirmed that they will feature a Cudi interview and making of the video on their homepage. The BBC will have the world premiere of the video for Day ‘N’ Nite. YouTube • Over 4.5million views for Day ‘N’ Nite content • MySpace Making of and interview homepage feature Marketing • Full Radio Advertising Campaign • Full EMAP TV advertising Campaign • E-card sent out to database of 12k • Text out going to DATA Records Database, Ministry 3rd Party Database and Kid Cudi Database.

Side 1:

- "Day 'N' Nite" (club mix)
- "Day 'N' Nite" (Mobin Master remix)

Side 2:

- "Day 'N' Nite" (Bimbo Jones vocal mix)
- 'N' Nite" (DONS remix)

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